Financial recovery and conversion optimization for an online store in economic difficulty.
The client, an online fashion platform, was experiencing a 40% drop in revenue and an increasing customer acquisition cost (CAC). The lack of a clear advertising budget strategy and a conversion rate below 1.5% required urgent financial restructuring.
We conducted a complete audit of cash flows and PPC campaigns. We implemented an advertising budget management system based on ROAS, redirecting 60% of spending to the highest-performing channels.
We optimized product pages through A/B testing and introduced conversion optimization training for the internal team. We automated weekly reporting of consumer behavior, enabling rapid tactical adjustments.
Within 6 months, revenue increased by 85%, and the conversion rate reached 3.8%. The cost per acquisition decreased by 45%, and the platform returned to profitability, demonstrating the effectiveness of the financial restructuring strategy.
Measurable results and real feedback from companies that chose financial restructuring and conversion optimization.
"We increased our conversion rate by 40% in just 3 months. The Shop-Allfenix team completely restructured our advertising budgets and gave us a clear market perspective."
"The market reports on consumer behavior helped us reposition our brand. Conversion optimization was the key to our economic recovery."
"Advertising budget management became efficient and transparent. The optimization courses transformed our sales team."
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